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CEO / Creative Director

Inspiring and strategic creative direction is absolutely essential to stand out from the crowd and catch the consumer’s eye in today’s jungle of competing brands. A distinct creative direction is a great investment!”

I am a multidisciplinary Creative Director with over 25 years of experience across the fashion, textiles, accessories, beauty, home and lifestyle industries. As an expert, sharp-eyed trend forecaster and an internationally acclaimed design director, I combine a genuine creative and artistic soul with a strategic mindset.

For many years, I actively participated to the global success of H&M, and later to the remarkable growth of Swarovski. Some of the other brands that I successfully collaborated with are: Woolmark, Birkenstock, C&A, Brooks Brothers, Marc O’Polo, Max Factor, Coty, Première Vision, Peclers Paris…and many others.

On the entrepreneurial side, I co-founded the BENGT JACOBSSON ready-to-wear collection and the KAJAAL home furnishings brand, both distributed globally to high-end retailers and interior architects.

Besides my own expertise, I have a large, international network of creative talents such as designers, photographers, stylists, graphic artists etc, which allows me to put together and lead the best professional team for any project or collaboration.


ORAMA CREATIVE LAB is my new platform to accompany brands with design and implementation of a strong and unique creative vision.

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